NetEnt AB games launched in western Canada

Just a week after premiering a new affiliate service and online casino games and solutions developer NetEnt has announced that a range of its titles are now available to players in the western Canadian province of British Columbia.

Benefitting from IGT tie-up:

According to an official press release from the Stockholm-based innovator, the debut has been made possible via an agreement the state-owned British Columbia Lottery Corporation (BCLC) has with International Game Technology (IGT) and marks the first time that its games have been accessible by players in Canada.

IGT Connect integration complete:

NetEnt stated that it previously inked a deal that gave IGT permission to supply its games to the BCLC via the London-headquartered firm’s IGT Connect integration layer innovation. The Swedish developer declared that this incorporation has now been completed to give aficionados across British Columbia the ability to enjoy a range of its titles.

Debut ‘an important milestone’:

Therese Hillman (pictured), the recently-installed Chief Executive Officer for the developer, described the move into British Columbia as ‘an important milestone’ in her firm’s attempts to expand across the whole of North America.

NetEnt AB games launched in western Canada

Hillman’s statement read…

“Entering regulated markets is a vital part of our strategy going forward, especially within the World Lottery Association segment. I am sure that our exciting games will be much appreciated by the BCLC’s players.”

Premiere follows Lithuania alliance:

The premiere of games from NetEnt in Canada comes only two days after the firm inked a deal to bring its content to players in the small eastern European nation of Lithuania via a tie-up with local iGaming operator Top Sport.

Henrik Fagerlund, Chief Product Officer for NetEnt AB, used an official Tuesday press release to detail that he was ‘pleased’ to have agreed the partnership with Top Sport as the arrangement is set to further strengthen his firm’s position in ‘regulated markets.’

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